Willie A. Deese College of Business and Economics

BS - Marketing Sales

What is Marketing?

First, it is a degree and career field where we are placing nearly 85% of our students within 90 days of graduation. Many have multiple offers before graduation.  Average starting salary is $50,000.

Second, it is the management of processes responsible for identifying, anticipating, and satisfying customer requirements profitably. It covers all the processes involved in successfully promoting and selling a product or service.

  • Marketing encompasses many activities including: Market Research, Pricing, Packaging, Advertising, Sales, Distribution, Research and Development.
  • You may work for manufacturing organizations, financial or professional service firms, charitable organizations, or public institutions.
  • Marketing is the engagement that brings a buyer and seller together to create high levels of customer satisfaction and continued engagement.

For more information please contact: 

Dr. Ahren Johnston
Interim Chairperson and Associate Professor
Department of Marketing and Supply Chain Management
Willie A. Deese College of Business and Economics
杏吧原创 杏吧原创 State University
1601 E. Market Street
Merrick Hall 325
Greensboro, NC 27411
Phone: 336-285-3386
Fax: 336-256-2275