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Bio

Dr. Lisa Gueldenzoph Snyder is a tenured full professor in the Willie A. Deese College of Business and Economics at NC A&T State University. She co-authors a Business Communication textbook and is a past president of both the Association for Business Communication as well as the Association for Research in Business Education and the ÐÓ°ÉÔ­´´ Business Education Association.

Research Interests

Critical Thinking Pedagogy
Effective Communication Practices
Active/Collaborative Learning Methodology
Impact of Technology on Effective Communication
Distance Learning / Virtual Education / Online Teaching

External URL

Recent Publications

• Charles Malone, Cynthia Khanlarian, Sherrie Drye, Lisa Snyder (2022). (A comparative analysis of accredited business education programs). (1) 62, pp. 6-17. Journal of Research in Business Education.
• Shwom, B., & Snyder, L. G. (2018). Business Communication: Polishing Your Professional Presence, 4th edition, Pearson Learning, Inc.
• Alexander Yap, Sherrie Drye, Lisa Snyder, (2018). (The information war in the digital society: A conceptual framework for a comprehensive solution to fake news). (7) 3, pp. 1214-1221. Academy of Social Sciences.
• Sherrie Drye, Ewuukgem Lomo-David, Lisa Snyder, (2017). (Normal deviance: An analysis of university policies and student perceptions of academic dishonesty). (5) 6, Southern Journal of Business and Ethics.
• Barbara Shwom, Lisa Snyder, (2016). Business Communication: Polishing Your Professional Presence. 3rd edition, Pearson Education, Inc.
• Scott Christen, Stephanie Kelly, Lisa Fall, Lisa Snyder (2015). (Exploring business students’ communicative needs: Social presence in the online classroom). 54, pp. 31-46. The Journal for Research in Business Education.
• Barbara Shwom, Lisa Snyder (2014). (Business Communication: Polishing Your Professional Presence). In Stephanie Wall, (2nd) pp. 648. Pearson Education, Inc..
• Stephanie Kelly, Scott Christen, Lisa Snyder (2013). (An analysis of effective online reputation management: A critical thinking social media activity). 55, pp. 24-35. The Journal of Research in Business Education.
• Lisa Snyder, Sherrie Cannoy (2013). (Chapter 7, Teaching in the Online Classroom). (Effective Methods of Teaching Business Education) (2013) 2013 Yearbook, pp. 96-110. National Business Education Association.
• Susan Hall, Lisa Snyder (2012). (An analysis of business education methods course syllabi at NABTE institutions). 39, pp. 15-21. Business Teacher Education Journal.
• Barbara Shwom, Lisa Snyder (2012). (Business Communication: Polishing Your Professional Presence). In Sally Yagan, (1st) pp. 569. Pearson Education, Inc..
• Lisa Snyder, Barbara Shwom (2011). (Teaching effective communication skills with ACE: Analyzing, composing, & evaluating). (3) 9, pp. 1-6. Journal of Applied Research for Business Instruction.
• Lisa Snyder, Sherrie Drye (2010). (Business Communication: Instructional Strategies to Prevent Plagiarism). (1) 65, pp. 23-25. Business Education Forum.
• Lisa Snyder (2010). (The use of pre-group instruction to improve student collaboration). (1) 8, pp. 1-6. Journal of Applied Research for Business Instruction.
• Jorge Gaytan, Lisa Snyder (2010). (Working with English language learners: Teaching, assessment, and administrative strategies to effectively meet academic challenges. ). In Dr. Lila Waldman, (Cross-Cultural and International Business Education) (48) pp. 160-177. National Business Education Association.
• Lisa Snyder, Kimberly Mcneil (2008). (Enhancing students’ perceptions of collaborative projects through the use of pre-group instruction methods). 1, pp. 18. Research in Higher Education .